Ather Energy Unveils 2024 Electric Scooter Lineup: Affordable Family Model and 450 Series Updates

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Ather Energy plans to launch a new family scooter in early 2024, expanding its electric two-wheeler portfolio.

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CEO Tarun Mehta confirmed that the upcoming scooter will be larger than the current 450 series, prioritizing increased space and comfort.

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The new scooter is positioned as an affordable entry-level model, catering to a wider audience within the electric scooter market.

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Simultaneously, the existing 450 series is set to receive updates, with a focus on maintaining its clean, sharp, and minimalistic design while enhancing performance.

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The 2024 Ather 450 range is projected to offer the "pinnacle of refined performance" and boast best-in-class features, as per CEO Tarun Mehta.

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Mehta emphasized that these advancements in performance and features will come with a premium price tag, acknowledging the value proposition of the new iteration.

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The official announcement was made on Tarun Mehta's social media account, where he expressed confidence in the upcoming scooter's ability to redefine the riding experience.

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Currently, the Ather 450 is available in two trim levels - 450S and 450X, with the latter featuring a larger 3.7 kWh battery pack and a claimed range of 150 km on a single charge.

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Prices for the 450S start from INR 1.30 lakh, while the 450X starts from INR 1.38 lakh (ex-showroom), showcasing Ather Energy's commitment to offering innovative electric vehicles at different price points.

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Ather Energy's overarching goal is to continue delivering high-performance electric two-wheelers, with the introduction of the new family scooter and updates to the 450 series.